Why NPAFE Is Premiering World Class Performing Arts Event at WeWork

Washington, D.C., November 9, 2016: The National Performing Arts Funding Exchange today disclosed…

that one of its main goals in forming sponsorship alliances with major companies like WeWork is to increase sponsor marketing ROI by linking sponsors to curated performing artists and especially to the artists’ loyal audiences.

That is the unusual business logic behind NPAFE’s controversial decision to win the backing of WeWork, the world’s largest shared workspace company, to host a world premiere of Company Danzante’s “Lost in the City” on Nov. 15 at WeWork’s Dupont Circle location in Washington, D.C.

“Our mission is to bring top quality music, theater, and dance to people by sourcing creative corporate sponsorships for America’s up-and-coming performing artists,” says NPAFE CEO Clifford Brody. “We do that by enabling companies to reach the artists’ loyal audiences and win that audience loyalty for the sponsors’ brands.”

There is more. To see the entire press release, click here…
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